Keep up with us! Community events + blog space ☁️
Hello! We had a few wonderful events lately that I'd like for us to highlight here. I want to use this page as a way to continually update you on our events + a blog space to share my thoughts so you get to know more about me! I also plan to post a space to highlight businesses/ events where LUVRGIRL is offered. Check periodically for any new updates, as they will be dated.
This past Friday July 7, 2025, hosted at Allison's Diosa Collective in Long Beach, the amazing Sandy at Pueblitas Tortillas organized an event "Pilates con Corazón" to fundraise funds for undocumented people affected by current events to an organization in Orale LB. I was proud to be a witness of the amazing things we can do together and seeing rest as resistance. As well as donating separately for the cause through the sales at luvrgirlattire. It was amazing to see a full room of motivated and empowered women, pooling funds together towards a great cause, bonding through sisterhood, and flowing in movement.
I am honored to be known by them, and we are honored to be known by you, to continue the good work to help people and communities that resemble our own, that need support.
Thanks so much!
If you'd like to continue reading as we switch topics, please continue below.
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July 13th, 2025
blog post #1 entry: I Blocked all my competitors.
I blocked all my competitors. One by one, went on their page, clicked more and hit the block button. cue sigh of relief.
Now you’re probably wondering.. WHY? Why would you do that, LUVRGIRL? Isn’t that the opposite of what you preach.. and the answer is no, but let me explain the good, the bad & in the in between.
Let me explain… when I created LUVRGIRL Attire it was truly a creative passion. The passion to create, sketch, design. A true dream, to see your designs on paper or on a sock. A lot of the designs are personal to me, made with love, sketched through and through and thought about endlessly. The nights at 3am, waking up at 6am to teach a Pilates class. The times I woke up with a design in mind & a pen in hand. My loved ones can attest to the long nights, saying no to outings, and asking them over and over and over and over again, “what about this one?” “Do you like this one?” “Is this color cute?” “Does this represent us?” The designs are so important to me, that the purple embroidered butterfly sock is literally the sketch that is tattooed on me.
I got that same butterfly embroidery on our purple sock tattooed onto me when I was 19, and the world was new and fresh and exciting. Oh, to be 19 again. The butterfly represented metamorphosis, changing, transforming anew, trying, succeeding, being…- becoming. Just like when you work out, you change your habits, your mindset, the way you think.. to just be. It was perfect to transform this into a grip sock designed for movement.. where you’re also changing, transforming a new, trying, succeeding, being.
Therefore, in order to protect my designs, I blocked the big brands and small brands like me (even those that started after me) because my designs are sacred, and I like to give sneak peeks of new ones to my followers. I wanted to continue this without worrying about other brands (especially bigger ones) copying me and taking credit for them because I'm a small growing brand, who would notice? Fun fact: I have designs patent-pending (like our rose and leaf grips) and that’s the first part.
Secondly, honestly… I felt jaded that people I knew and spoke with and taught with started brands after they asked me about the inner workings of my company. They sought out my wholesale for events or their studios (mind you - betrayal never comes from strangers) and received confidential information I shared with them because I thought we were friends. On a handful of occasions, they acquired my wholesale price, followed my clients, and undercut my pricing.
They never notified me, a friend of theirs, that they would eventually be starting their own brand, and on some occasions vowed to me, “it’s not in me to do that..” but then followed my clients, undercut my pricing (to which my clients let me know), and then continued to try to directly compete with me by using the information I shared with them against me. If I was a big brand I'd be more than happy to support, but at the stage I was and still am today, I cannot in good faith give them my business model on what works as I'm trying to figure it out myself. After I found out they went from my clients, I blocked them. Like water off a ducks back, I let it slide off. This is not the way I’d operate, and truthfully, I didn’t invest too much in building a friendship with people I felt wanted answers but not collaboration or community. I’m a LUVRGIRL through and through, but a LUVRGIRL also means loving yourself, and knowing when someone is looking to take, never share.
Lastly, comparison is the thief of joy. Anyone who has ever told you that they don’t compare themselves to someone is one of two things: a really good person or a really good liar! I wanted to be able to flourish, create a community on my own time, with no timeline based on the peers around me or pressured by the outside influences. It was never anything personal. I wish them well and I hope they win through and through. For my own mental clarity, I had to come to terms with what it means to feel pressured by seeing someone else moving in a timeline that I consider more successful (think of the big name brands of grip socks). I wanted these thoughts of comparison to be free from me. I think it goes without being said, that there is enough world for all of us to live on…. and learning that someone else’s success isn’t a lack of your own. My success never means no one else can be successful, as their success never means I cannot. When you learn to unlearn the idea of a scarcity mindset (as I’m working on & I can acknowledge is a character flaw of my own - I’m human!) then you live in abundance. I wish all of us a happy, prosperous future. As the saying goes… “El Sol Sale Para Todos.” The sun shines on everyone.
Xoxo,
LUVRGIRL (Yesenia)
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July 17, 2025
If you’re afraid to fall, you’re afraid to fly
Nature can be cruel, just like when a momma bird nudges her baby bird - and the baby bird - having not even opened its eyes yet, is expected to know what comes next instinctively. We are put in that position often in life, you always have two choices. To do or to not do, to be or not to be (can we quote Shakespeare?) To be afraid to fall, is to be afraid of the possibility of flying. What does that mean? There’s always a 50/50 chance you’ll be good at something or not. When I started LUVRGIRL, that’s how I saw it. Black OR white. I thought, I either fail and be seen as someone who doesn’t made it or I succeed and I feel proud for it... It is much more different than I expected! There’s a grey area. For me, the grey area is optimism, positivity, and dedication! There are days I feel on top of the world, and there are days I feel I’ve been squished by the weight of it. But everyday I show up, and everyday I believe that it’ll be better than the last.
Recently, I was feeling a bit frustrated that one of my designs wasn’t coming out as expected. And that may seem like a small issue, but I had thought about it endlessly and honestly I was disappointed about all the time I invested in this draft to scrap it altogether. It never saw the light of day despite it being a focal part of my life for the past few months.
I tried the sketch on the sock & it wasn’t coming out as I envisioned. Wasted time, materials, and a lot of effort. I was afraid this would delay the timeline I created in my mind. Then I realized, this isn’t a bad thing. This is a part of the process. This act of failing was actually the opposite, it was succeeding. To try is to succeed. That being said, it also helps me realize that I’m refining the vision for my brand. Only the designs I absolutely love are seen by you. To be afraid of failure, is to be afraid of success.
If you’re starting a workout journey, or any journey that scares you or makes you hesitant, please feel empowered in yourself. The right people are cheering for you, the version of you that you are becoming is appreciative of you, and if you’re not failing, you’re not living.
So maybe after all, it’s not “falling” or “flying” - it’s falling and getting back up again.
Xoxo,
LUVRGIRL (Yesenia)
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July 31, 2025
Rest is also as powerful as resistance.
Lover girls, let's face it, we do a lot. We are someone to everyone, always busy, always needed either at work, at home, at college...This week, I decided to take a little "vacation" from the hustle and bustle of my daily life. For my new friends here, I work a full time job helping others secure work opportunites, teach pilates and inviting movement to every body, and sell grip socks to help people feel even more inspired before their workouts! I am busy busy BUSY! Yet, everyday I'm blessed to have a job, to do what I love, have food on my table, and gratefulness in my heart. I am sitting here, taking a break thinking of all the things we take for granted since we're so used to having them. When we should be grateful for so many of these things: a home, a loved one, a pet, a chance to laugh, to breathe, to walk, to see.
Every day I remind myself that living this way is a blessing. With everything going on in the world, I do my part to make sure I can help organizations around me with funds from luvrgirl. And I fight, I fight since I care about the world and the people in it. I remain grateful. I remain aware, and I keep myself humble. I put the hard work in, but I also am aware that hard work meets luck and opportunity, so I am lucky to have the opportunity to be typing here to all of you.
Recently, I felt terrible that I had overextended myself saying yes to an event despite being told by my doctor I needed to be on vocal rest, having the most insane stomach flu (sorry TMI) of my life! I sat there on the edge of my bed that morning feeling guilty that I couldn't make it. This happened two months ago and I still feel horrible about it. I had to cancel on the studio the morning of (three students were present). I felt horrible and still do. I apologized profusely.
In efforts to make myself feel less bad I thought maybe my body is warning me (as the flu got worse) that I need to relax and reset. I apologized profusely, but also apologized to myself. I thought that being everywhere at one time made me more worthy, that I am tied to my productivtiy and that I need to be doing a hundred things to make a difference. That being said, I put in my request for a week off of work and here I am, still working in some way! Haha, but I am also feeling refreshed, renewed, and extremely grateful. If you're reading this, and you know you have been putting in hard work, rest assured that I see you. I admire you. I value you, and you didn't have to do anything to deserve my well wishes. YOU matter, because you do, because you breathe. Take a second to rest. If you're able to, request a day off, take a day off. If you can, sit and relax your shoulders, take a deep breath, unclench your jaw, release. You too deserve rest. After this weekend, I go back to my busy schedule. I go in learning something new, rest is required. Rest is not vulnerability, it's reclaiming your power.
Xoxo,
Luvrgirl (Yesenia)