About "Luvrgirl"

Hola, I’m Yesenia —the heart behind Luvrgirlattire. I’m a proud Mexican-American woman, born and raised in Los Angeles, and everything I create is rooted in power, confidence, and culture. 

As a certified Pilates instructor, movement is my form of self-love. I’ve seen firsthand how strength, softness, and sensuality can coexist, and that’s exactly what I channel into this brand. Luvrgirlattire isn’t just about clothes, socks, or accessories. It’s about feeling good in your skin, showing up for yourself, and owning your energy- whether you're stretching it out on the mat, running errands, or stepping out with your girls.

Every piece I drop is inspired by empowerment, real bodies, and real mujeres who hustle with heart. I believe fashion should move with you, reminding you of what you’re capable of —physically, emotionally, and spiritually.

Luvrgirl is for those who are rewriting what it means to be soft and strong. You’re not just wearing a fit...you’re stepping into your power.

Thank you for supporting the vision and joining me. I see you, and I got you. 💕

Stay lifted, stay soft.